Staying ahead of the game in the world of digital marketing is crucial. Knowing what people are searching for will give you the upper hand, whether you’re a business, a content creator, or an SEO. And then there’s this free and awesomely powerful tool that can help you do the same. It’s called Google Trends.
At Glass Media, we’re all about employing data-driven tactics to increase your online presence, and Google Trends is one of the tools that’s particularly important. In this post, we’ll share with you how to use Google Trends to the best of your abilities when planning your SEO strategy.
What Is Google Trends?
Google Trends is a tool used to analyze the frequency of a search term entered on Google or how it is conducted about the total search volume. It aids marketers in following the trends, seasonal flow, and users’ interests over time.
Why Use Google Trends for SEO?
Google Trends is not just about figuring out what’s hot. It allows you to:
- Discover emerging keywords
- Identify seasonal spikes
- Understand regional interest
- Spy on competitors
- Make content more of the moment
This data will allow you to tweak your SEO strategy, gain more organic traffic, and create content that your audience actually cares about.
Find Trending Keywords
Rather than using forward-facing keyword tools, point Google Trends at the screen to see a real-time list of the search terms entering the match.
How to do it:
- Go to Google Trends
- Type in a broad topic (e.g., “digital marketing”)
- To see emerging keywords, scroll to “Related queries.”
These trending keywords present excellent writing opportunities (blog posts, landing pages, video) that your business can capitalize on by capitalizing on current interest.
Discover Seasonal Trends
By failing to plan for seasonal demand, many businesses leave a lot of money on the table. With Google Trends, you can identify annual trends.
Example: Type in “air conditioner” and see how interest spikes there in summer. That’s inside information that will help you plan your content and promotions months!
Glass Media Tip: Produce content roughly 1–2 months ahead of the peak search interest so that it is indexed and ranking when users begin making their inquiries.
Compare Keywords
Are you not sure which keywords to use? Google Trends allows you to monitor the performance of up to five search terms over time.
Example:
Compare:
- “Buy running shoes.”
- “Best running shoes 2025”
- “Affordable running shoes”
This will allow you to see which terms are gaining traction quickly and prioritize those keywords in your page title and meta description.
Optimize for Local SEO
If your business targets a geographic area, investigate regional trends with Google Trends.
How to do it:
- “Google Trends” and type your keyword in Google Trends.
- Scroll down to “Interest by subregion.”
- And here are the cities and provinces that search for that term the most
This allows you to optimize your content or deliver ads to high-interest locations.
Spot Content Gaps
You can also use Google Trends to discover trending topics you can capitalize on before they go mainstream — an SEO gold mine.
Check the “Breakout” related queries — these are trending terms. Filling in content gaps around these can help you get a foot in before the competition catches on.
Monitor Brand Interest
Interested in seeing how your brand compares? Use Google Trends . Type your business’s name and competitors’ names into Google Trends to compare.
This is undoubtedly the best way to track changes in brand awareness, the success of campaigns, and how your audience interacts with you online.
To Sum Up
At Glass Media, we know that SEO is more than just keywords— it’s about timing, relevance, and user intent. Google Trends provides real-time information so you can position your content strategy to answer what people are searching for right now.
Integrating Google Trends in your SEO strategy will enhance your performance if you are a small business serving your local market or a nationwide campaign pushing a national audience.
Looking to expand your presence on the web?
Contact Glass Media now and have our SEO specialists utilize your information to land results.
