As a small business owner, you understand the power of online, and a professionally developed WordPress website is the first step towards growing your footprint online. But they can also be intimidating if you don’t know your way around everything! WordPress sites can also be very time-consuming to maintain and keep up-to-date. Here are five ways to ensure a successful small business WordPress website management:
Keep it updated: The most effective way to protect your WordPress website is to keep it updated. This involves updating the WordPress core, themes, and plugins to their latest versions and regularly publishing fresh and topical content. Maintaining Your Website When maintaining your site, you ensure that it is safe, working, and interesting for your users.
Utilize a content calendar: A content calendar can be especially beneficial as it allows you to plan and organize the material on your website in advance, constantly putting out new and up-to-date information. It can help you increase traffic to your site and keep users active.
Optimize for search engines: To ensure that your website appears more prominently in search, thus driving more organic traffic, you need to optimize your website with search engines in mind. This encompasses performing keyword research, employing on-page SEO tactics like inserting keywords into title tags and meta descriptions and optimizing images with alt tags.
Install security plugins: WordPress is a widely used platform, so it’s eye candy for hackers. To keep your website safe from hackers, you need security plugins like Wordfence or iThemes Security. These plugins can assist in safeguarding your website against malware and other security risks and notify you if there are any vulnerabilities to address.
Monitor and measure your website’s performance: To know how your site is doing and where it needs improvement, you need to track and monitor metrics such as traffic, engagement, and conversion. Services that can assist this process, such as Google Analytics, can give you all the info you need—often presented in an easy-to-digest fashion.
Managing a small business WordPress website can be difficult; however, with these tips, you can ensure it is a success and an asset to your business. Here at Glassmedia, we’re experts at Mobile friendly website design and WordPress website development and can help your small business get on the map by designing and managing a professional website that’s mobile-friendly and built to bring in qualified leads through Local SEO and Google search optimization.
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